My spin instructor almost “influenced” me to spend thousands of dollars (and I still might!)

For the last few weeks (actually months, really years), I have been in the…


Have You Got Male?

Is meat manly? Is salad feminine? Is there anything about beer that actually…


The Straw Days are Over

Plastic straw’s days may be over and we can thank a turtle! The anti-straw…


What’s the Buzz? The Health Benefits of Coffee

Conjure up a beverage that contains several powerful antioxidants effective at…


The Prime Issue With Amazon

Amazon’s e-commerce sales in the U.S. are expected to reach a staggering $258.2…


Recapturing the Love of the Health-Conscious Millennial

If you follow QSR news, Chipotle and Subway have both seen better days. In…


When It Comes to Social Media, We are What We Buy

Two studies of more than 700 students found that depressive symptoms, such as…


In this relentless quest for Millennials and Gen Z, are you leaving $$ on table?

Munching between and often instead of mealtime continues to increase across…


Marketing: A Tale of Power and Responsibility

For a long time, I was convinced that I couldn’t drink coffee without half and…


Is Your Brand Going to Be Part of the Revolution?

Shapers see needs the way others can’t and create brands and products that…