Why are Trusted Brands Still Lying to Consumers?

Low fat, low calorie, fat-free, fortified with Vitamin D, made with real fruit,…


What Brands Need to Know in 2018

Happy 2018! To kick off the new year and as a Thank You for your readership, I…


Personalization, Customization and Health. There’s no end in sight.

How great would you feel about serving these foods to your family? High quality…


Do You Have to be Extreme to Reach Millennials?

A Mean Green Machine one day and a Franken Cream the next. Millennials post…


Can your brand Tap into the 23 Million Health Conscious Consumers that LOVE Fitbit?

Why Marketers Should Pay Attention to Fitbit Lovers? When I’m in a meeting and…


The New Normal: Little Brands are beating Mass Brands

There is something happening in CPG as mass brands realize that the success of…


How is the Amazon - Whole Foods Market Acquisition Affecting these Two Brands? And Everyone Else?

Amazon’s Whole Foods Market takeover is the buzz that keeps on buzzing. This…


What made Whitewave so Irresistible to Danone?

You probably already know that Danone just acquired Whitewave, the plant-based,…


Irresistible Marketing Lessons from the Elite Fitness World

Group Training is super trendy and getting trendier. People love it. And it’s…