Will Consumers Keep Standing in Line, When They Can Be Online?

Black Friday used to mean waking up in the middle of the night, getting in your…


Are You Excluding Half of American Consumers?

Would you be surprised to know that most brands have been excluding about half…


My spin instructor almost “influenced” me to spend thousands of dollars (and I still might!)

For the last few weeks (actually months, really years), I have been in the…


What’s the Buzz? The Health Benefits of Coffee

Conjure up a beverage that contains several powerful antioxidants effective at…


Recapturing the Love of the Health-Conscious Millennial

If you follow QSR news, Chipotle and Subway have both seen better days. In…


When It Comes to Social Media, We are What We Buy

Two studies of more than 700 students found that depressive symptoms, such as…


Gen Z and Legacy Brands. The opportunity is real.

We’ve been saying it for awhile and we’ll say it again: it's time for marketers…


The Best From ExpoWest

What’s up and coming in the world of health? I just spent last weekend in…


Why are Trusted Brands Still Lying to Consumers?

Low fat, low calorie, fat-free, fortified with Vitamin D, made with real fruit,…


What Brands Need to Know in 2018

Happy 2018! To kick off the new year and as a Thank You for your readership, I…