Is Self-Directed Health and Wellness an Opportunity for Brands?

“Let food be thy medicine and medicine be thy food,” Hippocrates said this…


Why are Trusted Brands Still Lying to Consumers?

Low fat, low calorie, fat-free, fortified with Vitamin D, made with real fruit,…


Personalization, Customization and Health. There’s no end in sight.

How great would you feel about serving these foods to your family? High quality…


Are Better For You Brands Destined to Suffer the Same Fate As the Mass Brands they are Replacing?

The desire for “healthier” isn’t going away. That’s good news and bad news for…


What do the Price Cuts Mean for Whole Foods Market?

Amazon and Whole Foods Market aren’t wasting any time. It’s been awhile since…


Healthy Food Marketing: Food on the Millennial Mind

Marketers are constantly talking about millennials; we are obsessed with what…


Whole Foods And Amazon: The Lovers, The Haters And What It All Means

There are apparently two kinds of people: Whole Foods lovers and Whole Foods…


How is the Amazon - Whole Foods Market Acquisition Affecting these Two Brands? And Everyone Else?

Amazon’s Whole Foods Market takeover is the buzz that keeps on buzzing. This…


The Amazon Acquisition will Make room for The Democratization of Fresh and Healthy

The Democratization of Fresh The dust may never settle around Amazon’s Whole…


Amazon has Rocked the Healthy Food Marketing World by Acquiring Whole Foods Market

As a Whole Foods Lover, I am actually a little surprised that Amazon only paid…