What made Whitewave so Irresistible to Danone?

You probably already know that Danone just acquired Whitewave, the plant-based,…


Health Food Marketing: Tea is HOT Right Now

It’s no secret that coffee is my first love. But  right now I have a big crush…


Nutella vs. Peanut Butter: Will Nutella’s lead last?

Today’s consumers are getting more and more health conscious. So it makes…


Walmart’s Quest to Stay Relevant

I like many others, am watching Walmart closely right now. It’s not surprising…


Bring new life to old legacy brands: 3 simple steps

Can you feel it, legacy brands? Your consumers are pulling away. They’re…


The Fight for Irresistibility: The Yogurt Edition

Yogurt is creamy, Irresistible, and totally ruthless. That’s right, the yogurt…


Is The Health Food Store King Being Dethroned and What can other marketers learn from it?

As a Whole Foods Devotee, it pains me to write this, but it’s a good marketing…


Millennial Parents and Club Stores: An Unlikely Love Story

By now you know millennials are obsessed with locally sourced, hand crafted and…


Making Healthy Food Irresistible to the Male Shopper

More men are grocery shopping than ever before: so how can marketers reach…


The Irresistible Avocado

How marketers turned this delicious fruit (yes it’s a fruit) into a…