How Irresistible Is Your Brand?

Watch the video to find out how I-Factor™ can help your brand.
I-Factor™ is a revolutionary new tool that helps brands
MEASURE, QUANTIFY & RAISEtheir Irresistibility Factor.
How does I-Factor™ work?

Through a series of specialized questions and visual metaphors, I-Factor™ taps into the consumer's subconscious for a true measurement of a consumer's relationship with a brand. Then we analyze the data and assign your brand a score in each of three categories. What we like to call "The Three Cs of Irresistibility."

How can I-Factor™ raise your Brand's Irresistibility?

Think of I-Factor™ as a barometer for your consumer's relationship with your brand. Our detailed method will tell you how strong the connection is, and provide deep insights on how to improve your irresistibility.

Want to compare your brand to a competitor? We can run a competitive analysis that uncovers insights to determine what your brand needs to do to come out on top.

Find out how we can help make your brand more irresistible.