Media Planning & Buying

Our passion is to give clients impactful media solutions grounded in creativity and analytics. Our team comes from all facets of the media industry including media planning, buying, sales and publishing. In a constantly evolving marketplace, we pride ourselves on being nimble and not just revolutionary, but evolutionary. We believe media must:

  • Create maximum impact while extracting maximum value
  • Identify a key strategic insight
  • Connect to the thread that ties all touch-points together
  • Mix creativity and analytics
  • Ensure effective and efficient content distribution

We have deep knowledge and experience in:

  • TV, Radio, Print, Outdoor and alternative Out-Of-Home
  • Mobile Marketing Campaigns
  • Digital platforms across screen/device on a National and Local level
  • Brokering brand integration and product placement deals
  • Branding, Direct Response and Promotional campaigns
  • Executing broad reaching plans across the U.S. and into Canada
  • Hyper-local programs designed to reach a small town, a zip code or a business IP address
  • Paid Social
  • Social Influencer Marketing

Our proprietary I-Factor®tool gives us a line of sight that other agencies just don’t have. I-Factor®influences much more than the creative by using 31 rigorously tested questions built on a Likert scale. This allows us to get deep into consumers’ hearts, minds and subconscious. Ultimately, it guides not just creative but media choices by revealing:

  • Data-driven insights
  • Highly engaging and relevant messaging
  • What a brand needs to focus on whether it’s:
    • Building knowledge and awareness
    • Making an emotional connection
    • Working to increase engagement

Ready to activate your brand with just the right collaboration of strategy, creative and media? We are.