Past Webinars


June 27th, 2018: The Moment of Truth: Building Loyalty through Truth-Telling in the Marketplace

In this webinar, we will discuss the increasingly important role of trust, how that is different in today’s marketplace, and how brands can leverage their truth. We’ll explore how truth-telling is both moral and profitable and will reveal how it can strengthen the brand-consumer relationship.

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May 16th, 2018: Snack On This: Gen Z's Buying Habits Are Already Changing The Food Industry

This webinar will dive into the snacking habits of Gen Z. We’ll explore the potential challenges food brands face as this highly influential generation steps into their buying power and take an up-close look into the snack bar’s category to uncover Brand Irresistibility.

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February 28th, 2018: Can Your Brand’s Purpose be Affecting Your Bottom Line?

Today, all generations of consumers are connecting to brands that are making a positive impact in the world. The Sawtooth Group has helped many brands uncover their true purpose and tell their story in an authentic way. We’re excited to share our insights and tools with you in this webinar about the importance of Purpose Driven Brands.

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January 31st, 2018: Move over Millennials: Here’s What Marketers Need to Know as Gen Z Approaches Twenty

In this webinar, we’ll dig into what makes the next generation of influencers different and how their view of, the world can help shape the shopping and marketing trends of the future. We’ll explore the challenges marketers and brands face in getting and staying connected to this hard-wired, Post-Millennial, generation of sharers.

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November 15th, 2017: Make Your Mass Brand More Irresistible to Millennials than Smaller, Newer Brands

In 2018 (2 months away!), Millennials will have the most spending power of any generation. That means Mass Brands need to figure out how to get relevant and personal NOW, or they risk losing more share to smaller, newer brands than they already have. In this webinar we discuss the many challenges that face Big Brands when connecting with Millennials.

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October 18th, 2017: Content Marketing Do This Not That

In this webinar, we talk about how brands can strategically create content with value that goes beyond impressions AND demonstrate a direct correlation to both business objective and building brand affinity at the same time. We’ll discuss the creation of compelling Content that gets and keeps brands connected to their consumers in a way that truly drives business.

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August 23rd, 2017: When Love Isn't Enough. How To Make Your Legacy Brand Irresistible to Millennials

In this webinar, we will discuss the challenges that Legacy Brands face when connecting with Millennials. We’ll discuss how brands can tap into their strengths to create meaningful, long-lasting relationships with the most powerful generation, Millennials.

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June 14th, 2017: Why Legacy Brands Aren't Dead

Legacy Brands are struggling, but we know there’s hope. Consumers are being pulled away by newer, sexier brands. But there is still big love for Legacy Brands, even among Millennials. Sawtooth has helped bring many legacy brands back to life, and we want to share our learnings, tools, and insights with you.

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