May 16th, 2018: Snack On This: Gen Z's Buying Habits Are Already Changing The Food Industry

Millennials used their influence to dethrone cereal from the breakfast table, forever changing the way we eat breakfast. How will Gen Z, all 68 million of them, influence the food market in their own way?

This webinar will dive into the snacking habits of Gen Z. We’ll explore the potential challenges food brands face as this highly influential generation steps into their buying power and take an up-close look into the snack bar’s category to uncover Brand Irresistibility.

The Sawtooth Group has helped many brands understand and connect with new generations of consumers. We’re excited to share our insights and tools with you in our thought-provoking Gen Z webinar.

Here’s some food for thought: Gen Z’s unconventional buying habits are only just beginning to reshape the future of the industry. So how will their growing brand impact your brand?

Watch and you’ll get:

  • A look at Gen Z’s emerging snacking penchant and how it may continue to shape and influence the food category
  • A deep dive into the subconscious of Gen Z to discover how their thoughts and feelings about snacking may impact your brand and the marketplace as a whole
  • A close look at the snack bar category and how that insight can be used to inspire your brand’s next great innovation


February 28th, 2018: Can Your Brand’s Purpose be Affecting Your Bottom Line?

Today, all generations of consumers are connecting to brands that are making a positive impact in the world. More often than not, a compelling, authentic purpose and commitment to social responsibility is often the differentiator when it comes to choosing brands. Does your brand have a clearly defined purpose that goes beyond profit? Are you sharing it in an authentic way that lets consumers truly understand what you stand for? And do you know how truly valuable that purpose is in getting and staying connected to consumers for the long haul?

The Sawtooth Group has helped many brands uncover their true purpose and tell their story in an authentic way. We’re excited to share our insights and tools with you in this webinar about the importance of Purpose Driven Brands.

Watch and you’ll get:

  • In this webinar, we’ll dig into what it really means to be driven by purpose
  • We’ll talk about the challenges brands face when backing into a purpose that hasn’t always been part of the brand story
  • We’ll explore the importance of an authentic purpose that aligns with your brand narrative


January 31st, 2018: Move over Millennials: Here’s What Marketers
Need to Know as Gen Z Approaches Twenty

Gen Z is coming in hot. All 68 million of them. And while they share similarities with Millennials, it’s no surprise they’re a generation ready to make their own mark.

Is your brand ready to greet them? Most aren’t. Marketers are just getting confident with millennials. But now’s the time to embrace Gen Z and all their emerging habits, personalities, and preferences. As a youth-obsessed culture, we know THIS is the age where it all begins.

In this webinar, we’ll dig into what makes the next generation of influencers different and how their view of, the world can help shape the shopping and marketing trends of the future. We’ll explore the challenges marketers and brands face in getting and staying connected to this hard-wired, Post-Millennial, generation of sharers.

The Sawtooth Group has helped many Brands understand and connect with new generations of consumers and we are excited to share our insights and tools with you in this webinar about Gen Z on January 31st, 2018.

Watch and you’ll get:

  • A comprehensive look at their views and the impact their strong values can have on your brand; including their open-minded, fluid beliefs and lifestyles
  • A deep dive into the digital minds and behaviors of Gen Z and what brands can do to get them engaged
  • How building brand loyalty might be radically different in the coming years and what you can do to pave the pathway to a strong relationship with the next powerhouse generation


November 15th, 2017: Make Your Mass Brand More Irresistible to
Millennials than Smaller, Newer Brands

In 2018 (2 months away!), Millennials will have the most spending power of any generation. That means Mass Brands need to figure out how to get relevant and personal NOW, or they risk losing more share to smaller, newer brands than they already have.

In this webinar we discuss the many challenges that face Big Brands when connecting with Millennials.

We discuss how brands must behave today to connect in more personal ways that get Millennials connected to brands and to something greater.

The Sawtooth Group has helped many Mass Brands forge long lasting connections with Millennials and we share our learnings, tools and insights with you in this webinar video.

Watch and you’ll learn:

  • A deep dive into Millennials, their values and what matters to them
  • A real understanding of what Millennials are getting and loving from newer, smaller brands
  • A discussion of what Mass Brands are going to need to do to grow
  • How to connect with Millennials in a way that’s so compelling they’ll stay connected for the long haul
  • Proprietary I-Factor Insights on the relationship between Mass Brands and Millennials


October 18th, 2017: Content Marketing
Do This Not That

According to Seth Godin, “Content Marketing is the only marketing left.”

If he’s right, brands really need to understand how to make content that works!

In this webinar, we will talk about how brands can strategically create content with value that goes beyond impressions AND demonstrate a direct correlation to both business objective and building brand affinity at the same time.

On Wednesday, October 18th at 1:00 PM EDT, we’ll discuss the do’s and don’ts of creating  compelling Content that gets and keeps brands connected to their consumers in a way that truly drives business.

Join us and you’ll learn:

  • What Content Marketing actually is and what it means for Brands today
  • How to provide valuable Content that tells a compelling brand story
  • How to create an always-on engine with all platforms working together
  • A look at which Brands are doing Content Marketing Right and how they are doing it
  • A real understanding of what NOT to do in Content Marketing


August 23rd, 2017: When Love Isn't Enough.
How To Make Your Legacy Brand Irresistible to Millennials

In 2018, Millennials will have the most spending power of any generation. That means Legacy Brands need to figure out how to connect with them now.

In this webinar we will discuss the challenges that Legacy Brands face when connecting with Millennials.

We’ll discuss how brands can tap into their strengths to create meaningful, long lasting relationships with the most powerful generation, Millennials

The Sawtooth Group has helped many Legacy Brands forge strong connections with Millennials and we would love to share our learnings, tools and insights with you on Wednesday, August 23rd at 1:00 PM EDT.

Watch and you’ll learn:

  • A deep dive into Millennials, their values and what matters to them
  • A real understanding of what Millennials need from Legacy Brands
  • How to connect with Millennials in a way that’s so compelling they’ll stay connected for the long haul
  • Proprietary I-Factor Insights on the relationship between Legacy Brands and Millennials


June 14th, 2017: Why Legacy Brands Aren't Dead

Legacy Brands are struggling, but we know there’s hope.

Consumers are being pulled away by newer, sexier brands. But there is still big love for Legacy Brands, even among Millennials.

To succeed, Legacy Brands need to fully understand the challenges in front of them and uncover the insights that can keep them relevant and even help them thrive.

The Sawtooth Group has helped bring many legacy brands back to life, and we want to share our learnings, tools and insights with you.

Watch and you’ll learn:

  • The challenges Legacy Brands face today and why they hold the power to shift the tides
  • How to compete in a marketplace where it feels like newbie brands have creds and Legacy Brands have baggage
  • The importance of owning and telling your brand story
  • How to mine for truly compelling insights, so that the connection you make is deep and long-lasting