Brands Doing Pride Month Right

It’s hard to miss. June is Pride Month. Lots of brands that you know and love…


Who Should Your Brand Really Be Talking To? Find Out With I-Factor

With The Fancy Food Show a month away, I was thinking about which brands would…


How I-Factor Can Help Your Brand Bounce Back

When a crisis strikes a brand (which it inevitably will) wouldn’t it be great…


The Ever-Changing Juice Category. How is a Brand to Keep Up?

Is juice bad for kids, but now good for adults? Parents stopped giving their…


It Is Possible for Little Brands to Make a Big Impact

Pretzels are the original snack food. Before snacking was a big thing, pretzels…


What Can You Learn from the Fall of La Croix

Sparkling Water is having a moment. It is a replacement for the sugar-filled…


Relevance was the Real Innovation at ExpoWest

I spent a couple of days last week in California at ExpoWest. The mecca of…


Iconic Brands Are Suffering Major Losses, but it Didn’t Have to Be That Way

Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25…


Is It Worth $5,000,000 To Buy A Super Bowl Ad?

$5 million for 30 seconds. I’ll write that again — $5 million for a 30-second…


Consumers Are What They Eat And So Is Their DNA

What if a brand of yogurt could help you change your genetic predisposition?…