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What makes a brand truly Irresistible? You might be surprised.

Chop’t, Aleve, So Delicious, RiteAid, Happy Baby/Happy Tot, Larabars, Polar, Nutella, Baskin Robbins, Goldfish, Snapple.What do these brands have in common? High consumer knowledge and the highest I-Factor®scores in their category.I love figuring out what makes a brand Irresistible. It’s not just cool (which it is), it’s crucial. It’s information a ...

What can legacy brands learn from entrepreneurs?

Everything about consumers and brands is changing. The way we communicate, the way we shop, the way we spend our time and our money.We live in an age of Uber, Airbnb and Amazon. It used to be Yellow Cab, Marriott and Walmart. The times they are a changing. This is the season of ...
Healthy Food Marketing Pasta

How Marketers Are Solving The Irresistible Pasta Dilemma

One of America’s favorite dishes is evolving for the health-crazed world and healthy food marketing is overjoyed. For a generation of millennial consumers interested in a healthy lifestyle, carbs and gluten have become the enemies. While once completely Irresistible, pasta dinners are now not typically considered healthy choices. But the ...
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