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Why Millennial Dads Aren’t Like Other Dads

Millennials are known as the “me” generation for many reasons. While they may not be the first to see themselves as a brand, they are the first to realize the massive reach that social networks afford them in terms of disseminating their brand image. Accordingly, badges have tremendous value to ...

Are You Obsessed With Pinterest Too?

I use Pinterest for everything, from party planning and outfit inspiration to the next DIY project for my home (that I never really get to). Pinterest is an addiction, a phenomenon, a craze—even websites are copying its easy-to-use scrolling grid theme—but above all it’s a source of inspiration. Each year Pinterest serves more than 1.5 trillion ...

What Makes A Good Idea Good?

We all watch television, we all spend time on the Internet, and we all have smartphones. Every day we’re met with big ideas that battle for our attention. In fact, the average consumer sees nearly 250 marketing messages daily—some successful, most not. That’s because, just like your mother used to ...

Hyper-Local Marketing

Are you a brand with regional distribution or a brand trying to drive traffic to specific locations? And are you challenged with making an impact on a small ad budget? Or perhaps you need to start small and prove your plan in order to make a case for national spending? Then ...

Enthusiasm, Passion + Energy

We spend a lot of time here at Sawtooth talking about what we find Irresistible. About people, about life, and about brands. “Enthusiasm, passion, and energy” come up in conversation time after time. I just can’t resist someone or something that is super excited about who they are, what they ...

Millennial Moms: Why They’re Irresistible To Us

The topic of Millennials isn’t new, let’s face it. But when you’re the most diverse and dynamic generation in history, you demand attention. Especially now as they move into the next phase of life—moving out, coupling, starting their own families—they’ve cemented their primacy in the marketing world. But even more so than ...

Millennials: Right This Minute

What’s Irresistible to Millennials? “Right this minute” is Irresistible. Need evidence? The average millennial checks their smartphone about 45 times a day, according to SDL’s global study. And 83% say that they sleep with their smartphones (Nielsen Insights, 2014). Other statistics show that 56% of Millennials are more likely to find ...

We Love Irresistibility

Irresistibility. It’s a word we love around here. Even more than the word itself, we love what it means. It’s when something/someone is too powerful or convincing to be resisted, too attractive and tempting to stay away from. Is that the stuff of addicts? The weak-minded? Well not really. It turns out we ...

Digital Media Is Irresistible

But is it really? Yawn. To some the medium is the antithesis of Irresistibility—chock full of data, pixels, trafficking, bots, viewability (or lack thereof), reports, fees, flowcharts, and the overwhelming feeling of always being one step behind in the space. Sounds more like a nightmare…. But to Sawtooth, digital media is responsible ...
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