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How Can Your Brand Become As Irresistible As Taylor Swift

Love her or hate her, Taylor Swift is here to stay. She’s currently the highest paid woman in the music business, has won countless awards and Fortune Magazine recognized her as the 6th greatest leader of today…all at 25! She has 50 million followers on Instagram and 64.8 million on ...

Making Brands Irresistible: Bernie Sanders Gets It

If you’ve been paying any attention to the 2016 US presidential race, chances are you’ve heard about Bernie Sanders, the 73-year old self-described “Democratic Socialist” candidate who could give Hillary a run for her money. Interestingly enough, one important audience has taken a particular liking to Bernie: millennials. So how did ...

What Makes A Good Idea Good?

We all watch television, we all spend time on the Internet, and we all have smartphones. Every day we’re met with big ideas that battle for our attention. In fact, the average consumer sees nearly 250 marketing messages daily—some successful, most not. That’s because, just like your mother used to ...

Hyper-Local Marketing

Are you a brand with regional distribution or a brand trying to drive traffic to specific locations? And are you challenged with making an impact on a small ad budget? Or perhaps you need to start small and prove your plan in order to make a case for national spending? Then ...

Enthusiasm, Passion + Energy

We spend a lot of time here at Sawtooth talking about what we find Irresistible. About people, about life, and about brands. “Enthusiasm, passion, and energy” come up in conversation time after time. I just can’t resist someone or something that is super excited about who they are, what they ...

Millennial Moms: Why They’re Irresistible To Us

The topic of Millennials isn’t new, let’s face it. But when you’re the most diverse and dynamic generation in history, you demand attention. Especially now as they move into the next phase of life—moving out, coupling, starting their own families—they’ve cemented their primacy in the marketing world. But even more so than ...

Millennials: Right This Minute

What’s Irresistible to Millennials? “Right this minute” is Irresistible. Need evidence? The average millennial checks their smartphone about 45 times a day, according to SDL’s global study. And 83% say that they sleep with their smartphones (Nielsen Insights, 2014). Other statistics show that 56% of Millennials are more likely to find ...
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