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Hyper-Local Marketing

Are you a brand with regional distribution or a brand trying to drive traffic to specific locations? And are you challenged with making an impact on a small ad budget? Or perhaps you need to start small and prove your plan in order to make a case for national spending? Then ...

Enthusiasm, Passion + Energy

We spend a lot of time here at Sawtooth talking about what we find Irresistible. About people, about life, and about brands. “Enthusiasm, passion, and energy” come up in conversation time after time. I just can’t resist someone or something that is super excited about who they are, what they ...

Millennial Moms: Why They’re Irresistible To Us

The topic of Millennials isn’t new, let’s face it. But when you’re the most diverse and dynamic generation in history, you demand attention. Especially now as they move into the next phase of life—moving out, coupling, starting their own families—they’ve cemented their primacy in the marketing world. But even more so than ...

Millennials: Right This Minute

What’s Irresistible to Millennials? “Right this minute” is Irresistible. Need evidence? The average millennial checks their smartphone about 45 times a day, according to SDL’s global study. And 83% say that they sleep with their smartphones (Nielsen Insights, 2014). Other statistics show that 56% of Millennials are more likely to find ...

We Love Irresistibility

Irresistibility. It’s a word we love around here. Even more than the word itself, we love what it means. It’s when something/someone is too powerful or convincing to be resisted, too attractive and tempting to stay away from. Is that the stuff of addicts? The weak-minded? Well not really. It turns out we ...

Digital Media Is Irresistible

But is it really? Yawn. To some the medium is the antithesis of Irresistibility—chock full of data, pixels, trafficking, bots, viewability (or lack thereof), reports, fees, flowcharts, and the overwhelming feeling of always being one step behind in the space. Sounds more like a nightmare…. But to Sawtooth, digital media is responsible ...

Beer and the Big Game

The Super Bowl is the one night of the year I have difficulty going to the bathroom. As a fan of football and smart, well-executed advertising, I can’t resist missing a second of the action. It can be quite a dilemma. Fortunately for my bladder, Katy Perry is the halftime ...
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