Consumers Are What They Eat And So Is Their DNA

What if a brand of yogurt could help you change your genetic predisposition?…


We Can All Learn Something From Gillette

Gillette is one of the largest male brands in the world, but for the last few…


Looking For Innovation Inspiration? Start With Plant-Based Milks

As the plant-based diet becomes more and more popular with the health-conscious…


Could CBD Oil Help Brands Grow?

I literally get something about CBD in my inbox twice a day. So feels like its…


There’s Marketing Data, and Then There’s I-Factor

What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that…


Is There an End to Our Appetite for Convenience?

Technology makes it possible for us to watch movies, binge-watch the whole…


Will America ever catch up with the Slow Food Movement?

Being in Italy always makes me question the way we eat in the US. And this trip…


My spin instructor almost “influenced” me to spend thousands of dollars (and I still might!)

For the last few weeks (actually months, really years), I have been in the…


Have You Got Male?

Is meat manly? Is salad feminine? Is there anything about beer that actually…


The Straw Days are Over

Plastic straw’s days may be over and we can thank a turtle! The anti-straw…