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When is Traditional Media Necessary for Brands?

We’ve all heard it. And most of us may have even uttered it: “Traditional media is dead.” Other popular sentiments include, “Smart brands are using social media”, “No one watches TV anymore”, “Who reads the paper?”. And there are stats to back this up. Between the years 2000 and 2015, ...

Fighting Amazon’s Private Label: Can Your Brand Win?

Amazon has everyone waiting. Waiting for the location of their second headquarters and for their entry into health care, which leaves many of us asking: is there anything Amazon can’t do? Last week, the online retail giant made a few announcements within the pet food category. The first was to kick ...
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