The Science Behind Cravings

I’ve been talking about the health-conscious consumer for a long time now, so I know even the healthiest people give into cravings every so often. And that’s because food cravings are just as powerful as--if not more than--our need to eat healthy. What a conundrum for consumers and what an ...

A Truly Authentic Purpose Driven Brand

For the last few months, I have been talking about purpose-driven brands and how their offering must be authentically related to their purpose. And it happened to me at ExpoWest. I already loved Jackson’s Honest when I bumped into their booth and met one of the nicest people I met ...

The Best From ExpoWest

What’s up and coming in the world of health? I just spent last weekend in California at Expo West, the show that is the Mac Daddy of natural, organic and healthy products. I tasted lots of interesting things and saw lots of interesting trends. Here are some of my favorites. Watermelon ...

How Far Does a Brand Have to go to Earn our Trust?

Today’s consumers are demanding transparency. But brands have to go further than ever before. Mobile technology and constant connectivity have created an expectation among consumers for on-demand, detailed information. 94% say it is important to them that the brands and manufacturers they buy from are transparent about what’s in their ...

Do You Really Know Gen Z?

Why keep talking about Generation Z? Because in the next 2 years, they will make up 40% of consumers and their spending power will continue to grow. Understanding and exploring the many dimensions of this unique generation can help brands make long lasting connections as they come into their spending ...
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