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Waterloo — How bold flavors and authenticity grow food and beverage brands

Waterloo sips different. This one-of-a-kind, totally irresistible sparkling water company crafts premium products with unmistakable flavor. This week on my podcast, The Irresistible Factor, I talk with Waterloo’s dedicated and talented CEO, Jason Shiver, to figure out how the brand has broken into a crowded field, overcome challenges and, ultimately, ...

Get the inside scoop from a former Whole Foods Director!

Elly Truesdell was the Director of Global Brands and Product Innovations at Whole Foods Market for nearly a decade. That experience led her down an unconventional path to a career at Almanac Insights, a fully food-focused venture fund in New York City, founded by David Barber, the co-founder of the ...

An Irresistible Healthy Wine

On my podcast, The Irresistible Factor, I recently chatted with Mark Warren, the president and co-founder of Fitvine Wines, about how he and his business partner, Tom Beaton, introduced Fitvines in 2015. Both former athletes and crossfit members, they identified a whitespace in the wine industry and were determined to ...
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