Walmart’s Quest to Stay Relevant

I like many others, am watching Walmart closely right now. It’s not surprising to see how relentless this legacy giant is about staying relevant. Until Amazon came along, Walmart seemed untouchable. So much so, that brands approached them with reverence and even fear. While there is still a lot of that, ...

Healthy food marketers: Time to get to know Generation Z

As marketers, we’re still learning about millennials and what they expect from us. But now is also the perfect time to start focusing on the next generation, Generation Z.  If your brand can win their hearts now, their wallets will soon follow, and so will your brand’s future.   How can we ...

What can legacy brands learn from entrepreneurs?

Everything about consumers and brands is changing. The way we communicate, the way we shop, the way we spend our time and our money.We live in an age of Uber, Airbnb and Amazon. It used to be Yellow Cab, Marriott and Walmart. The times they are a changing. This is the season of ...

How Can Your Brand Become As Irresistible As Taylor Swift

Love her or hate her, Taylor Swift is here to stay. She’s currently the highest paid woman in the music business, has won countless awards and Fortune Magazine recognized her as the 6th greatest leader of today…all at 25! She has 50 million followers on Instagram and 64.8 million on ...
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