Brands Doing Pride Month Right

It’s hard to miss. June is Pride Month. Lots of brands that you know and love…


Who Should Your Brand Really Be Talking To? Find Out With I-Factor

With The Fancy Food Show a month away, I was thinking about which brands would…


How I-Factor Can Help Your Brand Bounce Back

When a crisis strikes a brand (which it inevitably will) wouldn’t it be great…


The Ever-Changing Juice Category. How is a Brand to Keep Up?

Is juice bad for kids, but now good for adults? Parents stopped giving their…


It Is Possible for Little Brands to Make a Big Impact

Pretzels are the original snack food. Before snacking was a big thing, pretzels…


What Can You Learn from the Fall of La Croix

Sparkling Water is having a moment. It is a replacement for the sugar-filled…


Iconic Brands Are Suffering Major Losses, but it Didn’t Have to Be That Way

Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25…


We Can All Learn Something From Gillette

Gillette is one of the largest male brands in the world, but for the last few…


Looking For Innovation Inspiration? Start With Plant-Based Milks

As the plant-based diet becomes more and more popular with the health-conscious…


There’s Marketing Data, and Then There’s I-Factor

What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that…