Are Some Plant-Based Brands Posers?

The plant-based revolution is spreading! We’ve been reading and writing a lot…


Do Millennials Feel "Expensive" Means "Quality"?

We all know the story - Millennials are more health-conscious than their Baby…


Getting Plant-Based Burgers to the Masses

Plant-based food is showing up in places you’d least expect it like Burger King…


Brands Doing Pride Month Right

It’s hard to miss. June is Pride Month. Lots of brands that you know and love…


Who Should Your Brand Really Be Talking To? Find Out With I-Factor

With The Fancy Food Show a month away, I was thinking about which brands would…


How I-Factor Can Help Your Brand Bounce Back

When a crisis strikes a brand (which it inevitably will) wouldn’t it be great…


The Ever-Changing Juice Category. How is a Brand to Keep Up?

Is juice bad for kids, but now good for adults? Parents stopped giving their…


It Is Possible for Little Brands to Make a Big Impact

Pretzels are the original snack food. Before snacking was a big thing, pretzels…


Relevance was the Real Innovation at ExpoWest

I spent a couple of days last week in California at ExpoWest. The mecca of…


The United States is Embarrassingly Unhealthy. Who’s to Blame?

The United States is the 35th healthiest country in the world. 35th! That means…