Culture Archives - Sawtooth Group

Do Lame Workspaces Translate to Lame Brands?

24 October 2019 Advertising, Blog, Brand, Culture, Food Marketing, Irresistible, Marketing

With WeWorks recent failed almost IPO, there’s been a lot of talk about the type of office space that actually works for employers and more importantly, employees. Coincidentally, my agency just moved into our brand new office space, built exactly for the kind of work we do and as an expression ...

A (Tough) Love Letter to Peloton

03 October 2019 Advertising, Blog, Brand, Culture, Food Marketing, Irresistible, Marketing

Peloton’s IPO opened down 7 percent and closed 11 percent below their $29 IPO price, making it the third-worst performance for an IPO that raised more than $1 billion since the financial crisis. All of that being said, I still have tremendous faith because this brand is truly awesome. I ...

Why Fitness has Everything to Do with Brands

12 September 2019 Advertising, Brand, Culture, Food Marketing, Marketing

What does being fit have to do with brands? Everything. For as long as brands have existed, marketers have been looking for ways to evaluate their growth, their trajectory, their strength and ultimately their longevity. It occurred to me one day while I was using my Peloton that building strong, fit brands, ...

Are Some Plant-Based Brands Posers?

25 August 2019 Advertising, Brand, Culture, Food Marketing, Marketing

The plant-based revolution is spreading! We’ve been reading and writing a lot about plant-based food and meat. From plant-based milk to plant-based cheeseburgers, the health-conscious consumer has a lot of alternatives to traditional animal-based products when it comes to food. And now the plant-based craze is starting to bleed over ...

Do Millennials Feel “Expensive” Means “Quality”?

06 August 2019 Advertising, Brand, Culture, Food Marketing, Marketing

We all know the story – Millennials are more health-conscious than their Baby Boomer and Gen X parents. And they appear to be willing to pay more for what they perceive to be better. And if this is the case, would raising your prices cause them to perceive you as ...

Getting Plant-Based Burgers to the Masses

09 July 2019 Advertising, Brand, Culture, Food Marketing, Marketing

Plant-based food is showing up in places you’d least expect it like Burger King and White Castle. While trying to get healthier food to the masses, particularly to places and people with limited access to affordable and nutritious food is a noble task and certainly a start- there are two ...

Brands Doing Pride Month Right

17 June 2019 Advertising, Brand, Culture, Food Marketing, Marketing

It’s hard to miss. June is Pride Month. Lots of brands that you know and love are doing some sort of Pride promotion. This year we’ve been intrigued by who’s promotions are making their brands more Irresistible and whose are falling flat. I-Factor® helps brands connect with their consumers and ...

Who Should Your Brand Really Be Talking To? Find Out With I-Factor

28 May 2019 Advertising, Brand, Culture, Food Marketing, Marketing

With The Fancy Food Show a month away, I was thinking about which brands would be launching new products and quickly came to the realization that any of the brands I have come across lately, literally any, could be there. In the past, brands that were exhibiting at Fancy Food ...

How I-Factor Can Help Your Brand Bounce Back

10 May 2019 Advertising, Brand, Culture, Food Marketing, Marketing

When a crisis strikes a brand (which it inevitably will) wouldn’t it be great to have a data-driven tool to help you successfully navigate it? Having and managing crises is part of running and managing a brand, whether you are Pepsi trying to defend your ad with Kendall Jenner, United Airlines ...

The Ever-Changing Juice Category. How is a Brand to Keep Up?

25 April 2019 Advertising, Brand, Culture, Food Marketing, Marketing

Is juice bad for kids, but now good for adults? Parents stopped giving their kids juice because of the high sugar content, but now are drinking it for their own health benefits. We wondered how these old juice brands were doing so we took a look at our tool I-Factor® ...

Archive

Do Lame Workspaces Translate to Lame Brands?

A (Tough) Love Letter to Peloton

Why Fitness has Everything to Do with Brands

Are Some Plant-Based Brands Posers?

Do Millennials Feel “Expensive” Means “Quality”?

Getting Plant-Based Burgers to the Masses

Brands Doing Pride Month Right

Who Should Your Brand Really Be Talking To? Find Out With I-Factor

How I-Factor Can Help Your Brand Bounce Back

The Ever-Changing Juice Category. How is a Brand to Keep Up?

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Related posts

Do Lame Workspaces Translate to Lame Brands?

A (Tough) Love Letter to Peloton

Why Fitness has Everything to Do with Brands

Are Some Plant-Based Brands Posers?

Do Millennials Feel “Expensive” Means “Quality”?

Getting Plant-Based Burgers to the Masses

Brands Doing Pride Month Right

Who Should Your Brand Really Be Talking To? Find Out With I-Factor

How I-Factor Can Help Your Brand Bounce Back

The Ever-Changing Juice Category. How is a Brand to Keep Up?

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