Health Craze - Sawtooth Group

What Can You Learn from the Fall of La Croix

28 March 2019 Advertising, Brand, Health Craze, I-Factor, Lifestyle, Marketing

Sparkling Water is having a moment. It is a replacement for the sugar-filled soda and the chemical-filled diet soda. Consumers want a beverage that is tasty, healthy, bubbly, and sugar-free, and sparkling water checks all the boxes. And it’s way more interesting than plain water. I really get it, I ...

The United States is Embarrassingly Unhealthy. Who’s to Blame?

28 February 2019 Culture, Food Marketing, Health Craze, Lifestyle, Marketing

The United States is the 35th healthiest country in the world. 35th! That means that 34 other countries have citizens living healthier, happier, and longer lives than the people in the richest country in the world. According to Bloomberg’s Healthiest Country Index, which looks at variables including life expectancy, risks ...

Are Plant-based Brands Perfect for Meat Eaters?

14 February 2019 Advertising, Culture, Food Marketing, Health Craze, Lifestyle, Marketing

Today, only 3 percent of Americans identify as vegans, and only 5 percent identify as vegetarian. That means in order for marketers to expand their plant-based brand to a mass audience, they need to figure out a way to appeal to the other 300 million Americans. That's A LOT of ...

Consumers Are What They Eat And So Is Their DNA

31 January 2019 Culture, Food Marketing, Health Craze, Irresistible, Lifestyle, Marketing

What if a brand of yogurt could help you change your genetic predisposition? How loyal would you be? Well, one yogurt probably can’t, but evidence is building that suggests that the right combination of the right foods could, by changing the behavior of our DNA and genes in staggering ways. ...

Is There an End to Our Appetite for Convenience?

05 December 2018 Brand, Culture, Health Craze, Irresistible, Lifestyle, Marketing

Technology makes it possible for us to watch movies, binge-watch the whole series of the TV show, and order any kind of food from any kind of restaurant straight from our smartphones at any time of day. Life is getting so convenient, we might need a new word for convenience. And ...

What Role Can Brands Play in Getting Kids to Think Healthy?

15 November 2018 Food Marketing, Health Craze, Lifestyle, Marketing

We have been talking a lot about the health-conscious Millennials and Generation Zers. But did you ever stop to think about when and how they got healthy? How early is too early to get kids thinking about healthy food, and what role can brands play? According to the American Heart Association’s ...

Plant-based is trending. What’s a brand to do?

01 November 2018 Culture, Food Marketing, Health Craze, Lifestyle, Marketing

If everyone ate a vegetarian diet one-third of early DEATHS might not happen. Huge reductions in meat-eating are essential to AVOID climate change. These two statements should are part of the buzz that is causing consumers to run toward plant-based protein brands. And part of the reason that marketers should consider doing ...

2019 is coming up fast, is your brand ready?

25 October 2018 Health Craze, Lifestyle, Marketing

In January, consumers are making resolutions to get healthier. And it’s more than just making a resolution to lose a few pounds. In 2019, brands have a great opportunity to promote realistic, long-lasting change in the health-conscious consumer. So how do you get these consumers, who will be bombarded with messages, ...

The Irresistible Avocado

20 July 2016 Food Marketing, Health Craze, Irresistible, Marketing

How marketers turned this delicious fruit (yes it’s a fruit) into a crave-worthy part of a healthy (yes its healthy) diet. When a heat wave hit California just before Fourth of July, the LA Times, and most of the country, was in an uproar over an upcoming avocado shortage. News that ...

What Is So Irresistible About Food Documentaries?

14 July 2016 Blog, Culture, Health Craze, Irresistible, Marketing

Exploring ingredients, attention to detail and the incredible potential of the whole food experience. The recent burst of popular food documentaries on Netflix alone says a lot about our love affair with food. The profoundly positive reaction to Jiro Dreams of Sushi, ‘Cooked,’ two seasons of ‘Chef’s Table’ and more remind ...

Archive

What Can You Learn from the Fall of La Croix

The United States is Embarrassingly Unhealthy. Who’s to Blame?

Are Plant-based Brands Perfect for Meat Eaters?

Consumers Are What They Eat And So Is Their DNA

Is There an End to Our Appetite for Convenience?

What Role Can Brands Play in Getting Kids to Think Healthy?

Plant-based is trending. What’s a brand to do?

2019 is coming up fast, is your brand ready?

The Irresistible Avocado

What Is So Irresistible About Food Documentaries?

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