What Can You Learn from the Fall of La Croix

Sparkling Water is having a moment. It is a replacement for the sugar-filled…


Relevance was the Real Innovation at ExpoWest

I spent a couple of days last week in California at ExpoWest. The mecca of…


The United States is Embarrassingly Unhealthy. Who’s to Blame?

The United States is the 35th healthiest country in the world. 35th! That means…


Are Plant-based Brands Perfect for Meat Eaters?

Today, only 3 percent of Americans identify as vegans, and only 5 percent…


Consumers Are What They Eat And So Is Their DNA

What if a brand of yogurt could help you change your genetic predisposition?…


We Can All Learn Something From Gillette

Gillette is one of the largest male brands in the world, but for the last few…


Looking For Innovation Inspiration? Start With Plant-Based Milks

As the plant-based diet becomes more and more popular with the health-conscious…


Could CBD Oil Help Brands Grow?

I literally get something about CBD in my inbox twice a day. So feels like its…


Is There an End to Our Appetite for Convenience?

Technology makes it possible for us to watch movies, binge-watch the whole…


What Role Can Brands Play in Getting Kids to Think Healthy?

We have been talking a lot about the health-conscious Millennials and…