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2019 is coming up fast, is your brand ready?

In January, consumers are making resolutions to get healthier. And it’s more than just making a resolution to lose a few pounds. In 2019, brands have a great opportunity to promote realistic, long-lasting change in the health-conscious consumer. So how do you get these consumers, who will be bombarded with messages, ...

The Science Behind Cravings

I’ve been talking about the health-conscious consumer for a long time now, so I know even the healthiest people give into cravings every so often. And that’s because food cravings are just as powerful as--if not more than--our need to eat healthy. What a conundrum for consumers and what an ...
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