Are Plant-based Brands Perfect for Meat Eaters?

Today, only 3 percent of Americans identify as vegans, and only 5 percent…


Is It Worth $5,000,000 To Buy A Super Bowl Ad?

$5 million for 30 seconds. I’ll write that again — $5 million for a 30-second…


Consumers Are What They Eat And So Is Their DNA

What if a brand of yogurt could help you change your genetic predisposition?…


We Can All Learn Something From Gillette

Gillette is one of the largest male brands in the world, but for the last few…


Looking For Innovation Inspiration? Start With Plant-Based Milks

As the plant-based diet becomes more and more popular with the health-conscious…


Could CBD Oil Help Brands Grow?

I literally get something about CBD in my inbox twice a day. So feels like its…


There’s Marketing Data, and Then There’s I-Factor

What do Campbell’s and Diet Pepsi have in common? Both are iconic brands that…


Is There an End to Our Appetite for Convenience?

Technology makes it possible for us to watch movies, binge-watch the whole…


Will Consumers Keep Standing in Line, When They Can Be Online?

Black Friday used to mean waking up in the middle of the night, getting in your…


What Role Can Brands Play in Getting Kids to Think Healthy?

We have been talking a lot about the health-conscious Millennials and…