Building a Global Wellness Movement with Matt Soule, Founder of Cold Club
What began with Matt’s own martial arts injury grew into a business model that now includes international instructor training, wellness retreats, and tailored protocols for everyone from elite athletes to entrepreneurs. His story is both exciting and inspiring.
But building Cold Club hasn’t been easy. Matt has had to navigate the realities of entrepreneurship, scaling globally, wearing every hat, and planning for sustainable growth in a crowded wellness industry.
3 Key Takeaways
1. Building Requires Vision and Systems
“Tons of challenges. I need a bigger team. That’s step one. I need people to fill the different roles. As an entrepreneur, I work all the time, and I’m happy to work, but what I’m really trying to establish right now is a very clear, systematic approach to regular offerings worldwide.”
2. Scaling Means Thinking Globally
“Where do we see ourselves? We see ourselves as like a very powerful global network within the next three years. I think we will be in just about every continent. I see us as a very strong group. Leading wellness, we will be among the best known in wellness in the next three years.”
3. Collaboration Is the Future
“Collaboration is the future. And it’s the only way to sort of leverage the existing tools and systems that are out there to break through the noise. We’ve got to get signal. How are we going to get a signal in today’s world? It’s really hard. And so collaboration is really the key.”
From personal healing to global expansion, Matt Soule is proving that Cold Club is more than a wellness trend; it’s a movement built on resilience, innovation, and entrepreneurial grit. His journey is a reminder that scaling impact takes both passion and persistence.