Reinventing Practitioner Commerce with Jon Armstrong

When tech entrepreneur Jon Armstrong set out to simplify his own supplement routine, he uncovered a much bigger problem: practitioners were losing patients, and profits, to Amazon. His answer was GetHealthy.store, a turnkey e-commerce and marketing platform that gives health and wellness professionals custom storefronts, operational support, and access to thousands of vetted, clinical-grade products.

Key takeaways from our conversation:

Built for how practitioners really work:
 “We provide fully functioning custom stores for doctors, nutritionists, and health coaches, without them managing images, pricing, or fulfillment.”

Quality over chaos:
 Unlike Amazon, GetHealthy.store is a “closed and managed marketplace,” offering only clean, high-quality, research-backed brands.

Fixing the convenience gap:
 “I was buying from four or five different places… so I thought, why not build something better?” The platform gives practitioners a seamless way to keep patients purchasing through their trusted ecosystem.

Using AI to prove outcomes:
 By integrating diagnostic and purchasing data, Jon’s team is piloting tools that show how protocols and supplements impact real health markers over time.

With GetHealthy.store, Jon Armstrong is modernizing the backbone of functional and integrative medicine, empowering practitioners to grow their businesses while giving patients a better, cleaner, and smarter way to get healthy.

Learn more at GetHealthy.store or contact jon@gethealthy.store.