The scale was only the beginning for a company with a true purpose with Paul Buckley

For Paul Buckley, U.S. Director of Sales and Marketing at Withings, joining the company was about more than a new role. “I wanted to do something that makes a difference in people’s lives—and Withings does that every day,” he says.

Withings has been innovating since 2009, when it launched the world’s first smart scale. Today, the brand is known for pushing the boundaries of connected health, creating devices that help people track and understand their bodies well before problems arise.

Key takeaways from our conversation:

• Data that matters: Withings scales go way beyond weight, delivering vascular age and segmental body composition, crucial insights for anyone focused on fitness or monitoring GLP‑1‑related muscle loss.

• One ecosystem, one app: “No other company brings scales, wearables, blood pressure monitors, and more together into a single app with a unified health score,” Buckley explains.

• A wearable with purpose: The FDA‑cleared ScanWatch tracks heart rhythm every 10 minutes, delivers on‑wrist EKGs, measures blood oxygen, and offers 30+ days of battery life with 24/7 sleep and activity tracking.

For Buckley, that comprehensive approach is why he’s proud to represent the brand every day: “It’s not about gimmicks, it’s about giving people tools to take control of their health.”

Explore more at withings.com or find their products at Best Buy, Amazon, and Target.