The Startup That Pays You to Log Off- and Why Founders Should Pay Attention, An Interview with Corey Scholibo.

Written By Sawtoothgroup

What if you could build a business around less screen time, not more?

That’s exactly what Corey Scholibo, co-founder and CEO of Dayo, is doing. Dayo is a digital wellness app that pays users $5 a day to stay off social media. Go over 30 minutes? You start losing money. Stay under? You save and spend on deals from brand partners who are tired of paying Meta.

“What happened was these companies made you the product—and not the product the product.” — Corey Scholibo

In this episode, he shares:

  • Why research shows 30 minutes of social media use is the tipping point for mental health

  • How Dayo turns wholesale brand partnerships into a rewards ecosystem

  • What CPG taught him about moving from ‘what people should want’ to ‘what they already do’

For founders building in health, tech, or consumer behavior: Dayo flips the ad model, rewires incentives, and puts attention back where it belongs…in the hands of the user.

Sawtoothgroup
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