Turning Burnout Into a Business: Aisha Chottani’s Mission With Drink Moment

After nearly burning out at her high-pressure job, Aisha Chottani knew something had to change. She swapped caffeine for meditation, cut sugar from her diet, and started paying attention to how she felt. The results were transformative, and they sparked the idea for Drink Moment.

Launched in 2020, Moment is a functional beverage brand inspired by the feeling you get after meditating. With no caffeine, alcohol, or added sugar, each can is infused with adaptogens to help reduce stress, support cognitive clarity, and reset your day.

“Wellness isn’t about not doing hard things,” Aisha says. “It’s about aligning your mind and body so you can feel good while doing them.”

Now leading a 10-person team, Aisha is building a brand that’s rooted in purpose and designed for scale, with every can purchased funding mental health programs.

Highlights from our conversation:

Build for impact, not optics
“Every decision should serve the customer first,” Aisha explains. Moment prioritizes clean ingredients, calm energy, and honest expectations.

From DTC to national reach
With 10,000+ subscribers and growing, the company is working to expand access through more retail partnerships and a shift toward broader distribution.

A product with purpose
Moment doesn’t promise overnight results, but its blends are designed to work over time. The result? A devoted community and a high repurchase rate.

Try Aisha’s favorite blend, Strawberry Rose, at drinkmoment.com and find your moment.