brand assessment
Explore is a better-for-you pasta brand that needed to activate their already excited consumers and capitalize off of their adventurous name.
the program
A campaign that brought the spirit of the explorer to life through a travel recipe contest, international influencer program and an inspired digital campaign.
what worked
The campaign reached 1.3MM Social Users, delivered over 1.7MM Impressions, and had over 260k reactions to content posted resulting in a 15% rate of engagement in just two months. This led to more followers, more press, more buzz and of course, more brand love.
