mccormick

McCormick :: Holiday

brand assessment

McCormick is a go-to brand during the holidays. It’s a HUGE time of year for them.

the program

Remind consumers to up their game at this time of year when so much is at stake in the kitchen.

what got results

The campaign has an inherent sense of warmth and nostalgia. It just feels like without McCormick, holiday meals would not be the same.

mccormick

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