brand assessment
Peanut Butter & Co is a PB brand that prides itself on quality and variety. But it’s hard to stand out in such a saturated category.
the program
We gave PB&CO a point of difference – snackable moments that hit on both the physical and emotional benefit of peanut butter in a Google Accelerator campaign.
what got results
This campaign was compelling, generating nearly half a million views. And it was cost efficient – we produced the whole thing in-house and did it in record time!
