On any given day, a consumer will be bombarded with up to 41 outdoor ads. As a society we’ve become rather numb to even some of the cleverest advertisements. And as industry creatives, it takes even more to wow us. Lately, what’s gotten our attention is irresistible outdoor work. The kind that meets us where we are and demands our attention. The stop-me-on-the-street-and-look–up-from-my-smartphone-awesome.
Millennials are known as the “me” generation for many reasons. While they may not be the first to see themselves as a brand, they are the first to realize the massive reach that social networks afford them in terms of disseminating their brand image. Accordingly, badges have tremendous value to this uber-connected cohort, from having the latest iPhone to a #tbt of their South American backpacking trip. So what’s the next badge, the ultimate sign of making it? Parenthood. And brands are quickly adjusting to target the hip, brand-conscious, millennial consumer. I know, I know, another millennial article right?