McCormick - Pure Flavor Stories

The Opportunity

McCormick & Co is the category leader across their portfolio of brands. But with their core users aging out of the category, they needed a way to remain relevant with Millennials, the next generation of cooks.

The Strategy

After conducting an I-Factor study with McCormick users, Sawtooth learned that its consumers, including Millennials, were hungry for brand transparency. 

Our team sought to highlight the purity of the products, through the campaign Pure Flavor Story. We showcased three lead products in a relevant way, illustrating where they come from and how they are made.

The Services

✓ Category and predictive analysis

✓ Brand strategy

✓ Brand tracking

✓ Campaign ideation, creation, and execution

✓ Content creation and management

• Video

• Digital

• E-commerce

✓ Production

✓ Media strategy

✓ Media planning and buying